The Sydney University Kendo Club has had its current logo design for over a decade and many things have changed throughout the club’s history.
To reflect these changes, the executives of 2019 have decided to replace our current logo as it didn’t have much meaning behind the design and it looked pretty outdated!
The executives have held a logo design competition in the first half of the year and pooled together some potential ideas. From there, we then discussed, tweaked and modified a few ideas to FINALLY create the following:
The new logo design contains 4 main parts to it which symbolises and defines our club:
- Jacaranda flowers
- The jacaranda flowers are famous to USYD and symbolizes wisdom.
- Waves
- As Sydney is known for its beaches, the waves were used to represent it. Waves are also known to represent power, strength and continuous hard work.
- Octagonal Outer Shape
- The octagonal shape as one can see is almost a full circle but not quite – it represents imperfection. An imperfection allows for us to continually strive for perfection as we train in perfection and it symbolizes our constant growth.
- Katana
- Representing the origins of Kendo, the katana symbolises our martial spirits, respect for Kendo as an art and a form of education for our lives.
This will be our new official club logo from now on and it will be used in all club related material (including merchandising such as the popularly requested club jackets)! The new one would enable us to create more merchandise which gives us a way to raise funds and also help club representation.
Thank you to everyone involved in the design process and for your opinions when we have asked for it. Additionally, many thanks to Takayama Sensei, Fujisawa Sensei, Konishi Sensei and the executives for their many advices and long hours invested through the process!